Privacy Policy
Last updated: June 1, 2026
MerchantRunway is operated by MerchantRunway.com. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website or request business funding options.
Information we collect
We may collect contact information such as name, email address, phone number, business name, business address, and owner details that you provide through forms, calls, email, SMS, or other communications.
We may collect business information such as industry, time in business, monthly revenue, requested funding amount, intended use of funds, state, business bank account information, existing obligations, and other information relevant to a funding request.
Website analytics, cookies, and tracking
We may collect website usage information such as IP address, browser type, device information, pages viewed, referring URLs, approximate location, and interactions with forms or calls to action.
We may use cookies, pixels, analytics tools, and similar technologies to operate the website, understand performance, improve user experience, prevent fraud, and measure marketing effectiveness. You can adjust browser settings to limit cookies, but some site features may not work as intended.
How we use information
We use information to review funding requests, communicate with applicants, evaluate potential provider matches, operate and improve the website, respond to support inquiries, maintain records, comply with legal obligations, and protect our rights and users.
We may use contact information to send email, SMS, and phone communications about business funding options, application status, document requests, and related services, subject to applicable law and your choices.
How information is shared
We may share information with third-party funding providers, brokers, marketplaces, service providers, marketing vendors, analytics providers, communications platforms, compliance providers, and professional advisors when reasonably necessary to operate our business or review your request.
We do not guarantee that any third-party provider will approve, offer, or fund any request. Provider use of information may be governed by their own policies and terms.
Data retention
We retain information for as long as reasonably necessary for business, legal, compliance, fraud prevention, dispute resolution, and recordkeeping purposes, unless a longer retention period is required or permitted by law.
Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information. No website, transmission, or storage system can be guaranteed to be completely secure.
Your choices
You may request updates to contact information, opt out of marketing emails by using unsubscribe instructions, and opt out of SMS by replying STOP where supported. You may also contact us at our support email for privacy-related requests.
California and other privacy rights placeholder
Residents of California and other states may have additional rights under applicable privacy laws, including rights to know, access, correct, delete, opt out of certain sharing, or limit certain uses of personal information. This section should be finalized by legal counsel based on the company's actual data practices and applicable law.
Contact
Contact MerchantRunway.com at info@merchantrunway.com with privacy questions or requests.
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