Funding for DTC, Amazon FBA, and multi-channel sellers.
Inventory cycles, ad-spend ramps, and platform payouts have unique cash flow rhythms. Some funding providers understand ecommerce economics and may review actual sales data.
Quick answer
MerchantRunway helps ecommerce review working capital and short-term funding options based on revenue, timing, documents, and repayment capacity.
No obligation. MerchantRunway is operated by MerchantRunway.com. MerchantRunway is not a direct lender. We may connect applicants with third-party funding providers. Approval, terms, rates, and funding amounts are not guaranteed.
Typical funding range
Funding amounts vary by revenue, time in business, existing obligations, and provider review.
Funding timeline
Some files can move quickly after documents are complete, but approval and funding timing are not guaranteed.
Who this is for
Established businesses with active revenue, a business bank account, and a specific use of funds.
Typical funding uses
Inventory & PO financing
Place a bigger order with your manufacturer and fund the gap until product hits the warehouse.
Ad spend & growth
Scale paid acquisition without choking off operating cash.
Fulfillment & 3PL ramp
Fund onboarding to a new 3PL or expansion into new fulfillment regions.
How approval is evaluated
- Shopify, Amazon, Walmart, TikTok Shop, and direct-to-consumer brands may be reviewed by providers.
- Platform payout reports can supplement bank statements for some funding providers.
- Credit profile is one input; platform sales, payout history, and inventory cycle shape available options.
Documents usually needed
- • Business bank account
- • Recent bank statements
- • Clear use of funds
- • Owner contact information
- • Existing obligations disclosed
Check funding options for your business
Start with a short intake. We review your revenue pattern, business model, timing, and requested use of funds before discussing available capital paths.
Common questions
More for ecommerce owners
Related guides
Related industry content
Related funding types
Related industries
Explore funding built around how other businesses operate.
Restaurants
QSR, full-service, food trucks, catering, and ghost kitchens.
Construction
GCs, trades, remodelers, and commercial contractors.
Retail
Brick-and-mortar shops and multi-location retailers.
Medical Practices
Independent practices and multi-provider clinics.
Dental Practices
Solo dentists, group practices, and dental DSOs.
Trucking
Carriers, owner-operators, fleets, and logistics firms.
Auto Repair
Independent shops, body shops, and specialty repair.
HVAC
Heating, cooling, and refrigeration service companies.
Ready to explore your funding options?
Get a clearer understanding of what providers may look for, what documents may be needed, and which funding options may fit your business.